Diesel

Diesel is an Italian fashion brand best known for its denim and casual wear. Founded in the late 1970s, it has grown into an international label recognised for its youthful, contemporary aesthetic. The brand is best known for its denim, offering a variety of styles, fits and washes to appeal to a wide range of fashion tastes and preferences. In addition to jeans, Diesel’s product range includes a wide range of apparel such as jackets, shirts and T-shirts, all designed with an emphasis on casual, urban style. In addition to clothing, Diesel also produces a range of accessories including watches, bags and belts, often with bold and distinctive designs. The brand’s approach to fashion is characterised by a mix of innovative and edgy design elements, often incorporating modern trends with a unique Diesel twist. Renowned for its marketing campaigns and branding, Diesel often takes a creative, unconventional approach to fashion advertising and store design.