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Donna Ida

Launched in London in 2006 by Sydney-born entrepreneur Donna Ida Thornton, DONNA IDA is a denim brand that epitomises quality and style. The brand offers a wide range of denim products to suit different styles and body types, including skinny, cropped, flare, boyfriend, mom, straight leg, bootcut and wide leg jeans. Each style has its own nomenclature, such as Rizzo for skinnies or Cassandra for jumpsuits, giving each product a personal touch. The online store also sells jumpsuits and miniskirts, embodying the brand’s commitment to versatility and contemporary fashion trends. The brand is constantly introducing new collections, such as the Adelaide in Snakes Alive and the Sophie Fitted Jumpsuit, to keep its fashion-forward clientele up-to-date with fresh styles and trends. Beyond products, DONNA IDA engages with customers through style advice, interior design tips, beauty shopping and recipes shared on its editorial platform ‘Donna’s World’. The brand also offers styling advice and a London concierge service.

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Donna Ida

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