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e.l.f. Cosmetics

e.l.f. Cosmetics is a brand in the beauty industry known for its commitment to clean, vegan and cruelty-free products. Founded on the philosophy that beauty products should be both high quality and affordable, e.l.f. Cosmetics offers a wide range of makeup and skincare products to meet a variety of beauty needs. Their collections include essentials for the eyes, lips and face, which are vividly presented on their website, where consumers can also discover new arrivals and bestsellers. In particular, e.l.f. goes beyond the conventional to introduce innovative offerings such as the duochrome liquid eye shadows, available exclusively on elfcosmetics.com. One aspect of e.l.f. Cosmetics is its strong commitment to ethical beauty. The brand proudly boasts cruelty-free status, ensuring that none of its products are tested on animals, and has been awarded the Leaping Bunny seal of approval. Sustainability is another key pillar of the brand. Through initiatives such as Project Unicorn, E.L.F. Cosmetics has embarked on a mission to reduce its environmental impact by minimising excess packaging. Since its launch in 2019, the project has eliminated more than one million pounds of excess packaging waste.

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e.l.f. Cosmetics

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