E.L.V Denim

E.L.V. DENIM is a British luxury brand, founded in 2018 by Anna Foster, with a focus on sustainable fashion. The brand is known for its commitment to creating fashion pieces from 100% upcycled materials, targeting the issue of overconsumption in the fashion industry. E.L.V. DENIM began with a range of contrasting mid-seam denim jeans and has since expanded its collection to include a variety of items including shirts, dresses and accessories, as well as a unique cotton collection sourced from luxury hotel textiles. Based in East London, as reflected in its name (East London Vintage), E.L.V. DENIM places a strong emphasis on local production. This approach is part of its efforts to minimise the environmental impact typically associated with transcontinental transport in the apparel industry. The brand’s local production also supports fair pay for skilled local manufacturers and artisans. Founded on the principles of sustainability and slow fashion, E.L.V. DENIM strives to extend the life cycle of garments by transforming them into luxurious and stylish pieces. Each product in the collection is unique, highlighting the brand’s focus on craftsmanship and attention to detail in upcycling pre-owned garments. Founder Anna Foster drives the brand with a vision to combine luxury fashion with environmentally conscious practices.