Shoreditch Ski Club is an eco outerwear brand founded by Wil Beedle in East London, known for fusing urban aesthetics with technical clothing suitable for both city living and skiing conditions. The product range includes puffers, bombers, leather jackets and shearling coats, all designed with a fashion-forward approach while ensuring practicality for colder climates. Sustainability is a key part of the brand’s design philosophy, with items such as the Willow puffer jackets made from 100% recycled fibres. These puffers are also thermally tested to work in temperatures as low as -10 degrees Celsius and have water-repellent properties. In addition, the brand has collaborated with Maisie Williams to create ‘The Mazi’ coat – a piece combining waterproof satin with a shearling lining, with profits going to The Mazi Project charity. Shoreditch Ski Club caters to customers looking for functional yet stylish outerwear that is also environmentally friendly.
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