Simmi London

SIMMI is an online footwear brand offering a wide range of styles for the fashion-conscious consumer. Specialising primarily in women’s shoes, the brand offers an extensive range of heels, including varieties such as mules, lace-ups, stilettos, block heels and platform heels, among others, ensuring a versatile collection to suit different occasions and preferences. Not limited to heels, SIMMI also offers a selection of boots, flats, slippers and unique options for wider feet, demonstrating its inclusivity in sizing and style. The brand incorporates a diverse palette of colours and materials in its designs, from classic black and white to bolder tones such as gold and pink, and uses fabrics such as faux fur and suede, underlining its commitment to diversity and modern trends. SIMMI aligns its collection with contemporary fashion influences and seasonal styles, regularly updating its offering to keep pace with evolving fashion aesthetics and consumer desires. Collaborations and social media engagement are an important aspect of SIMMI’s strategy, often working with influencers to make their footwear range more accessible and relatable to a wider audience, increasing its market relevance and appeal.