99designs is a global online graphic design marketplace that connects freelance designers with clients in need of creative services. Founded in 2008 and headquartered in Melbourne, Australia, the company has since expanded its reach to serve a global customer base. The platform is active in providing diverse and high quality design solutions to businesses and individuals alike. The core concept of 99designs revolves around crowdsourcing design work through design competitions, allowing clients to choose from multiple submissions from designers competing for their project. Clients can create a design brief outlining their requirements, set a budget and choose the duration of the competition. Designers from around the world can then submit their work, with clients providing feedback and revisions until they are satisfied with the final design. Upon completion, the client selects a winning design and the designer is awarded the contest prize. The website also offers a ‘Find a Designer’ service, where clients can browse designers’ portfolios and hire a professional directly for one-to-one projects. This gives clients the flexibility to choose between the competitive environment of a design competition or a more personalised collaboration with a specific designer. 99designs caters to a wide range of design needs, including logo design, web design, packaging design, illustration and other graphic design services. The platform has attracted a large community of freelance designers, giving clients access to a diverse pool of creative talent. According to testimonials on the website, 99designs has become a popular choice for businesses and individuals seeking creative solutions due to its crowdsourcing model, transparent pricing and the ability to tap into a vast network of talented designers.
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