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Founded in 1995, Ecotricity positions itself as the UK’s greenest energy company, focusing on replacing fossil fuels with green energy. The company distinguishes itself by offering electricity that is both certified green and vegan. Their energy mix includes carbon neutralised natural gas and sustainable green gas. A unique aspect of Ecotricity is that it operates without shareholders, allowing the company to reinvest profits into building new forms of green energy, rather than paying dividends. The company’s ethical approach extends to its pricing strategy, which is designed to support the development of new sources of green energy. This is in line with its mission to help end the use of fossil fuels in the energy sector. Ecotricity also provides digital tools for account management and has a UK-based customer support team for additional assistance. As well as providing energy, Ecotricity is involved in initiatives to promote greener living. This includes helping customers with solar panels through its Microtricity scheme and offering smart meters for more efficient home energy management. The company is planning to introduce home battery storage initiatives as part of its smart grid project.

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