Serpstat

Serpstat is a comprehensive digital marketing tool designed to help businesses and marketers optimise their search engine performance, pay-per-click (PPC) campaigns, content marketing and competitive analysis. Launched in 2013 by Oleg Salamaha, the all-in-one platform has become a popular choice among digital marketing professionals due to its user-friendly interface and wide range of features. Serpstat’s primary focus is on search engine optimisation (SEO), providing users with valuable data and insights to improve their website’s visibility on search engines such as Google and Bing. The platform offers a range of features including keyword research, rank tracking, backlink analysis, site audit and on-page SEO optimisation. The keyword research module allows users to discover and analyse relevant keywords for their niche, helping them to target high-volume and low-competition keywords. This feature also suggests long tail keywords and provides useful metrics such as search volume, competition and keyword difficulty. The Rank Tracking tool allows users to monitor their website’s search engine rankings for specific keywords, with options to track rankings across different locations and devices. This helps users assess the effectiveness of their SEO strategies and identify areas for improvement. Backlink analysis in this feature helps users uncover their competitors’ backlink profiles, identify new link opportunities and track changes in backlinks over time. The site audit tool allows users to assess the technical health of their website and identify potential crawling, indexing and on-page optimisation issues.