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Sirge is a digital analytics platform designed to help Shopify direct-to-consumer (DTC) brands track advertising performance and increase revenue. The platform provides a unified dashboard that allows users to consolidate data from multiple sources, including Shopify, multiple ad managers and spreadsheets. This integration aims to simplify the monitoring of ad analytics, providing a clearer view of advertising effectiveness and overall business health. Key features of Sirge include the ability to track total sales, average order value (AOV), blended return on ad spend (ROAS) and top performing products. This functionality is particularly useful for Shopify store owners who want to understand the impact of their marketing efforts and make data-driven decisions. Sirge also addresses the challenge of attribution in digital advertising. It helps users gain a more accurate understanding of the customer journey, highlighting the limitations of native ad manager reporting. By providing a more comprehensive view, Sirge helps identify the true drivers of sales and improve marketing strategies. The platform is noted for its user-friendly interface and is often recommended for its ability to provide detailed and helpful analytics. Sirge’s focus is on helping companies track ad performance more accurately and make informed decisions to optimise their marketing spend. As a tool, it’s designed to improve the efficiency and effectiveness of online marketing campaigns for Shopify-based businesses.

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