iHerb.com is an online store offering health and wellness products to a global audience. Founded in 1996, the platform boasts an extensive inventory that includes supplements such as amino acids, antioxidants, vitamins, minerals and various plant-based proteins. Popular supplement categories include fish oil, probiotics, multivitamins and herbs such as ashwagandha and ginseng. In addition to dietary supplements, iHerb also offers personal care and beauty products. Customers can find aromatherapy, hair care, skin care and make-up products. Korean beauty (K-Beauty) is also featured, showcasing the latest trends from the heart of the Asian beauty industry. A range of food products such as baking ingredients, teas and spices further diversifies the range, making it a one-stop-shop for many health-conscious consumers. iHerb caters to the needs of families with baby care, maternity and children’s health products. Pet lovers aren’t left out either, with sections dedicated to pet food, grooming and supplements. The platform is keen to promote ethical consumerism, with a wide range of vegan, gluten-free, organic and healthy products.

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