Shock Absorber is a sportswear brand that focuses on sports bras for a range of physical activities, from low-impact exercises such as yoga to high-impact sports such as rugby and martial arts. The brand focuses on providing support during physical activity, offering a range of products designed to meet the different needs of dynamic sporting activities. Beyond products, the brand is expanding its digital platform to help consumers make informed choices through features such as ‘Find Your Fit’ and ‘Fitting Guide’. In addition, the website offers a ‘Shop Social’ section, sharing visual content that can provide practical insights into the wearability and application of their offerings across different physical pursuits.

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