DrinkWell

DrinkWell is a company that brings low-calorie alcohol to people across the UK. The company started in 2012 with the aim to give people ‘better for you’ alcoholic beverages. They offer wine, beer, ciders, mixers, spirits and seltzers with low calories and high quality. Moreover, the company started their own line in 2015, called SkinnyBrands, with a range of skinny alcohol alternatives, such as a skinny lager. Companies who have alcoholic products with a low calorie count can get in touch with DrinkWell, so their product gets sold in their store. For consumers, DrinkWell offers a wine club subscription, consisting of six or twelve bottles of wine send to their home every two months. In addition, they receive free delivery on every order for life and free accessories such as wine goblets and low-calorie snacks. Within the subscription also comes a seasonal wine. Those who want to promote their products can do so through their affiliate programme for influencers, where they can earn a commission for each successful referral.