Based in the UK, Tru-Diamonds is a creator of lab diamonds. The brand provides an alternative to natural and synthetic diamonds. Tru-Diamonds was born from a need to provide jewellery that isn’t from natural stones sourced through environmentally-invasive methods. The company wanted to provide customers with luxury pieces they could wear without worrying about buying conflict diamonds. Tru-Diamonds develops superior-quality gems that feel and wear like natural or artificial stones. The gems have a distinct chemical and molecular composition. Tru-Diamonds sets the gems in unique, hand-finished settings to craft stylish pieces. The non-mined diamonds come with a lifetime warranty and a Triple Guarantee. All pieces feature a hallmark.Tru-Diamonds offers an extensive collection of jewellery, appealing to different styles, budgets and requirements. The online jewellery store carries engagement rings, pendants and bracelets. It also has a men’s collection of rings, cufflinks and earrings. Tru-Diamonds also makes replicas of famous jewellery, like the Pink Josephine ring and the Queen’s Engagement Ring. The non-mined gemstones compare favourably to natural ones on the 4C scale (colour, clarity, cut and carat). All Tru-Diamonds products include a certificate of authenticity. A pay later payment option is available with Klarna. The retailer also grants a no-risk, money-back trial.

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