HP Instant Ink is a new method of purchasing ink for printers, and HP’s focus here is on physically saving ink and thus costs for both the customer and the supplier. Customers can subscribe to HP Instant Ink based on a print plan, which is the expected print quantity. When the printer runs out of ink, it will automatically send an order to HP Instant Ink, which will then be delivered to the customer’s home. In this way, only the ink is ordered that is used and no unnecessary costs are incurred. Subscriptions at HP Instant Ink can be flexibly adjusted and cancelled. HP Instant Ink states that with this new form of ordering ink, they contribute to stimulating the circular economy, more information can be found on the website of HP. Contact with HP Instant Ink customer service can be made via the website’s live chat, and customers can create an account to manage their own affairs.

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