Maison de Choup was founded in 2017 by George David Hodgson, a fashionpreneur, public speaker and mental health campaigner. It’s an award-winning fashion brand that has been running ever since then. George got inspiration after his severe anxiety, panic attacks and OCD episodes. He wanted to share his experience and suffering from these disorders and encourage other people to share their stories. His goal was to break the stigma associated with people suffering from mental health disorders. Maison de Choup encourages people to open up and talk about their mental health and breakdowns through fashion. The brand donates 25% of their proceeds to YoungMinds Charity.
De Choup’s mission is to create awareness while raising funds for people suffering from mental health issues. They do so by creating subtle and non-triggering designs. For years, the founder suffered from different mental health problems, and he recovered after private therapy. Thereafter, he set out on a mission to help others who can’t afford therapy. The brand only prints when you buy, to avoid wastage. They are committed to keeping their carbon footprint low and reduce waste. Once you’ve ordered, it takes 5-7 days for your order to be completed.
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