NEUDE is a make-up brand that embodies the vision of its founder and CEO. Deeply rooted in the principles of consumer empathy and peer relationship, NEUDE aims to inspire young women to become their own bosses. Its product range, including face and eye palettes, glossy lip kits and revolutionary eyeliner pens, is all about simplifying the glam process. At the heart of the brand is the belief that looking and feeling beautiful shouldn’t require a 20-step routine. According to the website, the founder sees her audience as more than just consumers. She sees them as friends with whom she shares a strong connection. The brand is therefore also a platform for building a community where members can uplift each other and foster a sense of self-love and confidence.

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