Understatement

Understatement is a Swedish brand that operates a digital retail platform, shopunderstatement.com, focusing primarily on women’s underwear. The brand focuses on comfort, style and self-expression, in line with its mission to redefine women’s underwear by offering products that meet the needs of the modern woman. At shopunderstatement.com, the brand showcases its range of lingerie, including different styles of bralettes such as triangle, plunge and slip-on tops, available in different fabrics such as lace, mesh and satin. The site also has a swimwear section and an accessories section, making it a comprehensive shopping destination for women’s lingerie and related items. A standout feature of Understatement’s collection is its range of period panties, in keeping with its ethos of catering to the diverse needs of its customer base. In addition, the platform also runs regular sales, as noted in their dedicated ‘Sale’ section. The site provides information about each product, helping customers to make informed purchases. It also offers size, bralette and panty guides to help shoppers choose the right fit.