Vivino

Vivino is a major online wine platform that serves as a comprehensive resource for wine enthusiasts and casual drinkers alike. Launched in 2010, the platform has grown to become the world’s largest wine community, with millions of users contributing wine ratings, reviews and tasting notes. Vivino also offers a mobile app that makes it easy for users to explore, discover and purchase wines. One of Vivino’s key features is its wine scanning functionality. By simply snapping a photo of a bottle’s label or wine list using the Vivino app, users can instantly access detailed information about the wine, such as ratings, reviews, average prices and food pairing suggestions. This feature allows users to make informed decisions about their wine choices and discover new wines based on their preferences. Vivino also acts as a personalised wine recommendation engine. By analysing users’ wine preferences and ratings, the platform suggests wines that match their taste profile, making it easier for users to find new wines they might enjoy. In addition, the platform offers a marketplace where users can purchase wines directly, often at competitive prices, with a wide selection from different regions and producers. Vivino also provides tools and resources for wine enthusiasts, such as articles on wine regions, grape varieties and winemaking techniques. Users can also interact with the community, follow friends and experts and share their wine experiences, creating a social network around a shared passion for wine.