Nike, officially pronounced Naiki, was born in 1972 as a brand of the BRS company. The company would later be fully renamed Nike. This company is primarily a supplier of sportswear and sports shoes, but nowadays it has a lot of other accessories in its range. Known from ‘Just Do It’, the Nike vision is ‘if you have a body, you are an athlete’. Besides the Nike brand, they also own Converse, Hurley and Jordan. Since 1999 the European headquarters is located at the Nike campus in Hilversum.
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