easyHotel

The easyHotel business model focuses on providing affordable accommodation for the budget traveller. The hotel rooms are small but designed to maximise functionality, with basic amenities such as air conditioning, private bathroom and free Wi-Fi. All rooms are equipped with a flat-screen TV, a work desk and a safe for guests to store their valuables. In addition to its focus on affordability, easyHotel prides itself on providing a high level of customer service. Each hotel has a 24-hour front desk where staff are on hand to assist guests with any requirements. easyHotel operates on a franchise model, with franchisees responsible for the day-to-day management of each hotel. The company provides support to franchisees in areas such as marketing, operations and training. This means there are differences between hotels, but the core values and requirements are always at a certain minimum standard.