Fresh and Fly is an online retailer specialising in scented personal care products. The company’s ethos is to enhance the daily experience through the use of scented products, targeting customers who want to improve their grooming routine. Their product range includes a variety of items from well-known brands in the grooming industry. The Fresh and Fly collection includes brands such as Atelier Rebul, known for its shower gels and scrubs, and Copper Johns, which offers a range of beard oils and soaps. Scotch Porter is another notable brand in the range, with products such as beard washes, conditioners and serums. These products cater for a range of grooming needs, from basic hygiene to more specific beard care. Fresh and Fly’s range also includes bundled products, offering customers combinations of grooming essentials. The online retailer caters to a niche market of customers looking for scented grooming products to enhance their daily grooming routine.
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