Hoka

HOKA is a footwear brand specialising in the design and manufacture of high-performance running shoes for different types of runners and terrains. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, the brand’s mission is to create innovative, comfortable and lightweight shoes that help runners of all levels improve their performance and enjoy their running experience. The brand’s hallmark is its unique cushioning technology, which provides superior shock absorption and support in a lightweight design. HOKA’s shoes are characterised by their oversized midsoles, which provide increased cushioning, stability and protection for the feet during long runs or challenging terrain. In addition, the shoes are designed with a low heel-to-toe drop, which promotes a more natural running stride and reduces the risk of injury. HOKA offers a wide range of running shoes to suit different preferences and running styles, including road running, trail running and racing. The brand constantly strives to innovate and improve its products through research and development, incorporating advanced materials and technologies to enhance comfort, durability and performance. HOKA’s commitment to quality, performance and comfort has earned it a loyal following among runners worldwide. The brand’s shoes have won numerous industry awards and have been embraced by professional athletes and casual runners alike. In addition to running shoes, HOKA also offers a selection of athletic apparel and accessories, including jackets, shorts, tights and socks, designed to complement its footwear and provide runners with a complete and comfortable running experience.