Idealo’s website is a price comparator of all possible services and products. They do this independently to offer consumers the best possible price on a new purchase, a trip or, for example, insurance. They now do this in many different countries and in a large number of different industries. Most important for the company is transparency because customers should have confidence in the results and in the fact that indeed the best offers are shown. Exactly how the platform does this is clearly explained on its website. For consumers, Idealo is completely free and will always remain so indicates the website.

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