Medela

The company Medela.co.uk is a research-based company that produces products for breastfeeding. Their medical vacuum solutions are used by doctors and healthcare professionals around the world. They use a long-term approach, where they invest in research to cultivate the relationship between the industry and academia. Their aim is to be experts in the field of breastfeeding and healthcare. Here, innovation is essential to their strategy. They evaluate their customers’ needs and use this, in combination with research, to improve products, such as the symphony hospital breast pump. This pump imitates the sucking patterns of babies. In addition to pumping and vacuum technologies, Medela also invests in research on breast milk. These results are not used for their products, but rather for advancing knowledge within the field. For instance, breast milk contains many essential nutrients and has five times more ingredients than formula. It is their goal to support mothers to feed breast milk and to give them in-depth information so they can make informed decisions on feeding their babies.The company also started the “Shared Values Initiative” in India, where they aim to improve breastfeeding rates and enhance educational standards for newborn care. It is part of the work done by the WHO and UNICEF to reduce global neonatal mortality and morbidity.