Model Secrets

Model Secrets is a skincare and beauty tools company with a commitment to quality, affordability and longevity. Driven by a passion for beauty, their range of products, created by experts and tested on models, aim to give users flawless performance and a luxurious feel. Founded by a single mum and a frontline health worker, Model Secrets set out to deliver professional quality brushes that wouldn’t shed bristles or fall apart after a few washes. Aiming to give customers excellent value for money, they have created a range of brushes that meet professional standards without the high cost. They prioritise quality and ensure that every product in their range offers optimum value for money, not just one or two items in a set. Model Secrets also offer a range of skincare products, such as their best-selling Moisturising Face Cream, designed to hydrate, reduce redness and target fine lines and wrinkles. Through these offerings, they’ve curated an inclusive product line that caters to different skincare needs. The site also educates its customers through its blog. They share tips on product use and care, as well as news of their collaborations, such as their first TikTok venture for their Miracle Cream. They also have an ambassador programme and offer updates on new arrivals, special promotions and flash sales via their newsletter.