ReadyWise aims to provide preparedness solutions for various emergencies and outdoor adventures, particularly in the UK. The online company is dedicated to providing ready-made freeze-dried and dehydrated food products and aims to offer consumers reliable, simple and affordable solutions. Product categories on their website, readywise.co.uk, include main courses, breakfast, fruit, vegetables and meat. According to the website, these offerings have extended shelf life, with some lasting up to 10-25 years, making them ideal for long-term food storage. It also highlights the ease of preparation, as the foods are light and require only the addition of water to serve. The ReadyWise platform also offers a ‘try before you buy’ programme, indicating a customer-centric approach to their service. Customer reviews seem to indicate satisfaction with their purchases, citing reasons such as emergency preparedness, camping trips and even as an alternative to takeaway meals. In an effort to provide consumers with more than just food, ReadyWise also presents a blog where readers can gain knowledge about disaster preparedness.

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