Savage X is a lingerie and sportswear brand that offers a variety of bra styles including bralettes, balconettes, push-ups, demi-cups, half-cups and sports bras. Their lingerie collections include Iconic Lace, Luxe Life, Core Essentials and Savage Not Sorry. The brand also offers a 60-day fit guarantee to its Xtra VIP members. Savage X includes a VIP membership programme where customers can shop at discounted prices and receive members-only Xclusives. Members can choose to shop or skip a purchase. The brand is a collaboration between Rihanna’s vision and other brands or collections. The Savage X website showcases the latest collections and highlights new arrivals, bestsellers and a bra guide. The site also features a range of sports bras and accessories. The brand has grown rapidly, partly because of the association with Rihanna’s name. It is currently available in the USA, Canada and throughout Europe.

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