Sundae is a brand that focuses primarily on personal care products, as evidenced by their official website, sundaebody.co.uk. Aimed at a modern audience, their focus is on creating vegan and cruelty-free products, suggesting a conscious effort towards ethical production. Their personal care range includes foaming body washes with names such as ‘Pomegranate Fizz’ and ‘Coconut Cream’, which conjure up images of delightful and refreshing experiences. Green Tea Exfoliating Body Wash’ suggests an integration of natural ingredients for holistic care. The website is designed to take a playful approach to personal care, resonating with the sentiment that self-care routines can be both fun and rejuvenating. Customers can either purchase individual products or choose from pre-curated bundles such as the ‘Best Sellers Bundle’ and ‘Feeling Fresh Bundle’.
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