The Kooples

The Kooples is a French fashion brand founded in 2008 by three siblings, Alexandre, Laurent and Raphaël Elicha. The brand is known for its androgynous, rock’n’roll-inspired aesthetic that blends masculine and feminine elements in its designs. The Kooples offers a range of clothing including jackets, coats, dresses, tops and trousers. The brand’s signature pieces include leather jackets, blazers and trench coats that feature unique details and design elements. The Kooples also offers a range of accessories including shoes, bags and jewellery that complement the brand’s clothing. One of the defining characteristics of The Kooples is its focus on promoting a couple’s style. The brand’s name is a play on the word ‘couples’, and its marketing campaigns often feature real-life couples modelling its clothes. This emphasis on couple style has helped to create a unique identity for the brand, setting it apart from other fashion labels.