Toblerone operates an online store offering a range of the brand’s iconic products. The store showcases various chocolate bar options, including different sizes from small 200g bars to a giant 4.5kg variant. New product introductions such as Toblerone truffles and a Mix 6 bar gift pack add to the variety. A personalised Advent calendar is being introduced for the festive season. The shop also offers the option to personalise the Toblerone packaging, making it a unique proposition. In terms of user interface, the site is designed for easy navigation with clear product categorisation. In addition to product listings, the site provides informative content about the brand’s background and ethos. It highlights Toblerone’s sustainability practices, such as the fair sourcing of cocoa and the use of recyclable packaging. This gives potential buyers an insight into the brand’s responsible approach.
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