Too Faced

Too Faced, a prominent cosmetics brand, navigates the intersection of beauty and technology with a wide range of products and digital features. The brand offers a myriad of options across multiple makeup categories, including foundations, concealers, blushers and more, as well as a distinctive skincare line that includes primers, SPF protection and serums. Notably, Too Faced integrates a virtual try-on tool that allows users to experiment with makeup options digitally, ensuring an interactive customer experience. Its offering is neatly organised into themed collections, such as ‘Born This Way’ and ‘Hangover Skincare’, each reflecting a different aesthetic and product range. In addition, Too Faced occasionally introduces seasonal and themed items such as the ‘Popcorn Balls Palette’, weaving novelty into its robust product range. The brand’s integration of multiple payment options such as Klarna and Clearpay, as well as dedicated sections for different budget ranges, underlines its consideration of a diverse customer base.