Turtle Wax operates a brand that provides various products and resources related to car care. Their website categorises products primarily into ‘Exterior’, ‘Interior’, ‘Hybrid Solutions’, ‘Kits’ and ‘Accessories & Apparel’. Each category is further subdivided into more specific product types. For Exterior, the website lists products such as waterless washes, waxes, colour correctors and more, covering different aspects of exterior car care. Wax products are diverse, available in liquid, paste or spray formats, while restoration solutions target headlights, scratches and other specific issues. In terms of interior care, the site features various types of cleaners, protectors and disinfectants. There is a particular focus on upholstery care, odour removal and leather cleaning. Another section of the website is ‘Hybrid Solutions’, which showcases products that use newer technologies such as ceramics and graphene. There is also a range of kits that combine several products for different car care tasks.

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