Under Her Eyes is a distinctive brand, born from the rich experience of its founder, Silva, who has an extensive background in leading fashion departments. The brand was created in response to the challenges facing the fashion industry today, in particular the loss of true luxury and the negative impact on the planet caused by mass production and fleeting fashion trends. The ethos of Under Her Eyes is to redefine luxury to include sustainability and exclusivity. Their collection, which includes jewellery, bags and belts, is thoughtfully designed with timelessness in mind, drawing inspiration from elements as diverse as antique jewellery and Renaissance art to create pieces that transcend the ephemeral nature of trends. Her Daryl ring and Elektra crossbody bag are examples of how personal stories and artistic inspiration are transformed into unique, enduring pieces. Significantly, the brand places a strong emphasis on sustainability and ethical production. Their jewellery is made from 18-carat gold-plated recycled sterling silver, underlining their commitment to the environment. Their bags are made in England, with an emphasis on craftsmanship and limited editions to minimise waste and maintain exclusivity. They also explore innovative materials such as grape leather from wine industry waste, demonstrating their commitment to pioneering sustainable fashion solutions. Under Her Eyes is transparent about its production processes and works with organisations such as Fashion Revolution and Common Objective to ensure ethical practices throughout its supply chain. This approach not only ensures the quality and uniqueness of their products, but also makes a positive contribution to people and the planet.
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