Sniffie

Sniffie, accessible through its website Sniffie.io, is an ecommerce-focused platform that offers a range of AI-driven pricing tools. It uses machine learning algorithms to analyse conversions and adjust pricing strategies based on real-time data. Instead of traditional rule-based price adjustments, Sniffie aims to provide a more nuanced approach to pricing. The platform is divided into several modules to address different aspects of ecommerce pricing. The pricing module includes tools for automated price adjustments and dynamic pricing. This is designed to help businesses respond to market changes in a timely manner. In addition to pricing, the software offers the Pricing Campaign Management tool for managing pricing campaigns. This enables companies to effectively strategise and monitor their pricing initiatives. Another key component is the Price Optimisation module, which aims to maximise e-commerce sales and margins by understanding and forecasting demand. This includes profit optimisation and markdown pricing tools. Sniffie also includes a Price Monitoring Module to track competitor pricing, promotions and product availability. The data collected can be used to inform dynamic pricing strategies or detailed market analysis. The platform is integrated with Shopify, extending its usability to businesses operating on this popular e-commerce platform.