VWO

VWO (Visual Website Optimizer) is a testing and optimisation tool that allows website owners and marketers to create and run A/B, split and multivariate tests on their websites. The tool is designed to help businesses improve the user experience and conversion rates of their website by providing insights into user behaviour and preferences. VWO offers a number of features that make it a popular testing tool for businesses of all sizes. Some of VWO’s key features include A/B Testing: VWO allows users to test two or more versions of a web page to see which one performs better in terms of conversion rates, bounce rates and other metrics. It provides heat maps showing where users click and how they interact with a web page. This allows companies to identify areas of the site that need improvement. It allows users to target specific segments of their audience, such as new vs. returning visitors, mobile vs. desktop users, and geographic location. This makes it easy for users to create and run tests without extensive technical knowledge. The tool also offers a range of pre-built templates and visual editors to help users get up and running quickly. VWO offers a range of pricing plans with options to suit companies of all sizes. Pricing plans are based on the number of visitors to a site, with higher-priced plans offering more features and higher visitor limits.