Aveda is a beauty brand that offers a range of hair care products including shampoos, conditioners and styling aids. The company also offers products to address specific hair concerns such as hair thickening, volume and damaged hair treatment. The product lines have names such as Botanical Repair™ and Nutriplenish™, indicating a focus on botanical ingredients. In addition to hair products, Aveda’s range includes body and skin care, as well as a men’s line. The brand offers an online hair quiz to help customers identify suitable products, as well as virtual consultations. Aveda also maintains a blog on beauty and wellness topics. In addition, the company has a presence in the professional salon industry, suggesting an integrated approach to hair care and styling.
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