Founded in 1963 by Sante Mazzarolo in Asolo, Italy, Alpinestars is a renowned manufacturer of motorsport and action sports protective gear. Initially producing hiking and ski boots, the company soon shifted its focus to motocross footwear and eventually expanded into a full range of technical apparel and safety equipment for various disciplines. Today, Alpinestars offers products for motorcycling, auto racing, mountain biking and surfing, including specialised items such as leather suits, gloves, jackets and advanced airbag systems. Recognised for its commitment to innovation and quality, the brand outfits top athletes in MotoGP, Formula 1 and NASCAR.

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