Swapfiets is a Dutch company that pioneered the ‘bike as a service’ model, offering subscription-based bike rentals to urban commuters. Founded in 2014 by a group of friends, the company has expanded its services across Europe, including the UK. In the UK, Swapfiets provides members with personal bikes for a fixed monthly fee and ensures that the bike is always in working order. If a bike needs repairing and cannot be repaired within 10 minutes, Swapfiets will exchange it for another. The company offers various subscription plans, including flexible monthly options and loyal 6 or 12 month contracts, with some plans waiving the sign-up fee. Swapfiets has a shop in London.

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