Vinovest is an online platform offering an alternative investment opportunity in fine wine and whiskey. The company positions itself as a means of diversifying investment portfolios beyond traditional stock market options. Vinovest claims to manage over $100 million in assets, serving clients in 44 countries and overseeing over 650,000 bottles. Vinovest’s core concept revolves around the idea that fine wine and whiskey can provide stable returns, even in unstable markets, due to their low correlation with traditional asset classes. This is presented as a way to potentially protect wealth from inflation and market fluctuations. Vinovest emphasises that investing in these commodities offers 100% ownership, as opposed to equities and bonds, which are often only owned on paper. They also highlight the unique aspect of their service by offering to deliver the bottles directly to clients.
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