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Fairing is a data platform that delivers insights and survey data at speed and scale. The company’s mission is to provide marketers with more efficient and effective tools for decision making and competitive advantage. Users can collect consumer feedback linked to transactional data and route it to the optimal destination within their marketing stack.

The platform offers various use cases such as attribution, personalisation and marketing attribution and channel expansion. Fairing enables brands to better understand their marketing effectiveness and make data-driven decisions to optimise the customer journey.

The core feature of Fairing is the Question Stream™, an always-on data stream that provides a timeline of targeted questions, appended with customer ID, transactional data and marketing parameters. This allows brands to collect both quantitative and qualitative data for analysis and insight. Fairing is compatible with various e-commerce platforms, including Shopify, BigCommerce, Magento, WooCommerce and more.

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