Omnisend provides an e-commerce marketing platform designed to facilitate multi-channel communication between businesses and their customers. Primarily, the platform provides multiple communication channels, including email marketing, SMS and web push notifications, to help businesses build and maintain customer relationships. The email marketing tool allows users to create branded email campaigns, while the SMS feature enables global text communication with customers. Omnisend includes automation features that provide pre-built automations for purposes such as sending campaigns, as well as a segmentation feature to target specific customer groups based on certain parameters such as purchasing behaviour. The platform also offers integration capabilities, making it compatible with various e-commerce tools and platforms such as Shopify and BigCommerce, with a focus on ensuring ease of implementation and utility across different digital ecosystems.
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