Youth To The People is a skincare brand that offers a range of products for different skin types and concerns. Founded in California in 2015, the family-owned company draws on three generations of skincare expertise and research to create its Pro-Grade Vegan™ products. The brand uses unconventional superfood ingredients that aim to make a real, positive difference to the skin. They offer products for a range of skincare concerns including acne and blemishes, dark spots and hyperpigmentation, and hydration and moisturisation. Whether it’s their Superfood Cleanser, Superberry Hydrate + Glow Dream Mask or their Vitamin C + Caffeine Energy Serum. One of the defining elements of Youth To The People is their focus on responsible, cruelty-free and vegan skincare. Their approach to skincare also includes providing educational resources about their products and skin health in general. In addition, the brand offers different skincare routines and kits, such as the Youth System™ 6-Piece Minis Kit and the Youth Stacks series, which include tailored product combinations for specific skincare goals, such as brighter skin or improved skin hydration.
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