Headquartered in New York City, MALIN+GOETZ is a personal care brand specialising in skincare, haircare, fragrances and candles. Founded in 2004, the company has a philosophy of simplicity and effectiveness in its product designs. The range is formulated to cater for different skin types, colours and genders, and the brand is committed to reducing waste through minimised packaging. The products are described as cruelty-free, with ethical considerations in their development and testing processes. The brand’s online presence includes a blog with informative content on personal care and wellness.
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